-
Video Marketing
By ZonSupport | Posted on January 20, 2019| BlogThe rise and rise of the importance of video in eCommerce marketing over the last 12 months has been mindblowing. A variety of studies point to a much higher level of trust that buyers place in viewing a product video before purchase.
Video also enables you to impart some of your brand values and personality, not to mention assembly instructions or how to use or other “explainer†elements if relevant.
Just as high-quality lifestyle images have become the standard for your product listing, video is already fast becoming as important, if not more so. Sure, EBC gives you even more opportunity, but let’s just focus on the right now.
Our own Explainer Video was designed to give potential clients an ah-ha moment, an “OK, gotcha, now I get it moment.â€
Have you already loaded a video onto your listing?
If you want to increase your conversion rate, don’t look past this very obvious way to target buyers who are video fans. Â
Following on from this, review videos are just as important – perhaps even more so. At the Global Sources conference in Hong Kong, one of the speakers (Kevin King) pointed to the absolute priority to get a video review up on your listing(s).
Why?
In tests, he found that if a seller already had a video on their listing and a disgruntled customer posted what I call a Complainer Video highlighting an issue, it would take the number 2 slot. Thereafter, every video loaded would take the number 2 slot, thereby pushing the “complainer†into oblivion.
However, if the Complainer Video was first up, then it is there to stay, forever announcing to everyone visiting your listing that someone had an unhappy moment with your product.
So how can you get something underway quickly – where do you start?
You’re using an outbound customer email, right? Get creative and ask for a quick video review.
The more natural the video the better. No professional video with all the bells and whistles. You just need to find someone to highlight a feature of your product – you could indeed learn from this!Â
Take massive action. It’s imperative you get a good video up there to claim the #1 slot before a Complainer Video lands!
Give a little guidance. eg Just grab your phone and post a video about our product. It doesn’t need to be fancy and this will really help us a lot!
Might this change? Of course – this is the Amazon roller coaster and they are forever changing their platform (and the rules!).
Regardless, if you read any publication about marketing and social media these days, you will hear of the importance of video. So get on board and do it!
Good luck!
As always, ask us anything. If we don’t know the answer, we’ll know someone who does!
Back to Blog
RECENT POSTS
- Amazon Product Documents
- The Importance of Brand and Product Creative on Amazon
- Canton Fair Sourcing Trip – October 2024
- How to Lower your Return Rates on Amazon
- Free Amazon Bullet Point Bot!
- Amazon FBA Refund Update Could Cost You Thousands
- DataDive Amazon Keyword Ranking
- Amazon COSMO Impact On Search
- Amazon Flat Files 101
- Simplify Your Inventory Management
Archives
- October 2024
- September 2024
- September 2024
- August 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- April 2023
- April 2023
- March 2023
- February 2023
- December 2022
- November 2022
- October 2022
- September 2022
- June 2022
- May 2022
- April 2022
- March 2022
- January 2022
- November 2021
- October 2021
- September 2021
- August 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- September 2020
- July 2020
- June 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- March 2018
- February 2018
- January 2018
- October 2017
- September 2017
- August 2017