Blog - ZonSupport

  • Video Marketing

    By ZonSupport | Posted on January 20, 2019| Blog

    The rise and rise of the importance of video in eCommerce marketing over the last 12 months has been mindblowing. A variety of studies point to a much higher level of trust that buyers place in viewing a product video before purchase. Video also enables you to impart some of

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  • The Trump Tariffs

    By ZonSupport | Posted on November 1, 2018| Blog

    Here's a hot tip for managing the potential impact that President Donald Trump's tariffs may have on your business. Last week we were a sponsor of the Global Sources Summit in Hong Kong. Here I am with Meghla Bhardwaj who kept us all on track. One of the speakers spoke

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  • Indirect Communication

    By ZonSupport | Posted on October 23, 2018| Blog

    Amazon quietly updated their TOS during October 2018. They seldom make any announcement, particularly around sensitive topics ie reviews and who “owns” the customer. For the avoidance of any doubt on the latter, Amazon asserts that they own the customer in case you have missed this! The section of particular

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  • Amazon Pricing

    By ZonSupport | Posted on September 13, 2018| Blog

    Before you start working on your Amazon pricing, you need to get into their mindset. “There are two kinds of companies. Those that work to raise prices and those that work to lower them - Jeff Bezos, Founder & CEO of Amazon.” Best quality at the lowest price is what

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  • Review Storm Has Arrived

    By ZonSupport | Posted on August 5, 2018| Blog

    With many clients losing some or all of their reviews, it is timely to highlight the dangers of playing what we call "grey games" in generating Product Reviews. Amazon has clearly put huge resources into how they now manage reviews.  Clients who have been selling for less than a year losing

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  • Seller Feedback 2018

    By ZonSupport | Posted on July 14, 2018| Blog

    The Seller Feedback changes just rolling out make this an even more important metric to manage. Whereas previously Seller Feedback was averaged out from the beginning of time (ie from the date you opened your account), it is now calculated as a rolling average over the previous 12 months. Comments

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  • Outbound Customer Messages

    By ZonSupport | Posted on March 10, 2018| Blog

    Have you got an outbound customer message running in your Amazon business? If not, you are missing a golden opportunity to engage with your customers and (hopefully) pick up some reviews along the way. But don't become a customer spammer! Why many Sellers insist on sending an email to their

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  • Packaging Costs Profit

    By ZonSupport | Posted on February 6, 2018| Blog

    There are some that say packaging decisions are even more important that product selection and I tend to agree! An average product presented well often sells in huge volume whereas a great product poorly presented sits on the shelf. We have noticed a trend with packaging growing in size which

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  • Trademark Right Now!

    By ZonSupport | Posted on January 22, 2018| Blog

    Here is a further update on Trademarking from our original post in September 2017. The benefit of a Trademark and eligibility for Brand Registry now even impacts how your listing displays on mobile (where around 50% of sales are made). You have zero choice - you must start on your

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  • Promote Coupons On Your Listing

    By ZonSupport | Posted on October 19, 2017| Blog

    Just launched! You can now create discount coupons that will feature on your actual listings. These can be applied to a single product or set of products. Customers will see an orange badge promoting your discount offer next to the selling price. The coupon range is between 5% and 80%

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